Our Practice

At Holliday Dental, our practice is defined by our people. We focus on providing unparalleled service to each patient by delivering knowledgeable, professional, and comprehensive treatment in a supportive and nurturing environment.

Our staff is uniquely trained and highly qualified to provide your care. We are dedicated to lifelong learning, always pursuing the best treatment outcomes for our patients. Many of our team members boast specialized certifications and training, and we are committed to remaining cutting-edge by implementing the latest technology in the industry into practice.

Our Doctors


Dr. John Lawrence “J.L.” Holliday, D.M.D.


Dr. Joseph W. “Happy” Holliday, D.M.D.


Dr. John Lawrence “J.L.” Holliday, D.M.D.

About Dr. JL

Dr. J.L. joined his father, Dr. “Happy” Holliday, in practice in July 2020 after practicing dentistry in the U.S. Navy for six years. “The opportunity to enhance patients’ smiles, and to make a positive difference in their oral health and overall wellness – and consequently, their lives, is very rewarding to me.” said Dr. J.L.

Following his graduation from the Medical University of South Carolina in 2014, Dr. J.L. attended Naval Hospital Camp Pendleton in San Diego, CA for a General Practice Residency where he trained in hospital dentistry and oral surgery for one year.

Dr. J.L. served two years as the dental officer aboard a naval ship, the USS HARPERS FERRY, on which he deployed to the Persian Gulf for seven months. In that role, he was responsible for providing dental services to 800 Sailors and Marines. During his final assignment, Dr. J.L. served three years as a general dentist at Naval Health Clinic Hawaii in Pearl Harbor, HI.

Dr. J.L. and his wife, Katie, returned home to Greenville in 2020 and welcomed their first son, Jack Weeks.

Dr. J.L. loves being active outdoors, whether it’s surfing, hiking, camping or running, and he also enjoys reading, traveling, and staying current on the latest developments in dentistry. Together, he and Katie share a passion for international missions, particularly for the African nation of Burundi, where there are only 10 dentists for roughly 11 million people. Dr. J.L. has attended 13 dental mission trips and hopes to remain actively involved in mission work throughout his life.

Dr. J.L. and Katie are active members of Grace Church and are both pursing a master’s degree in Cross Cultural Ministry from Dallas Theological Seminary.

Dr. JL is a Member of American Dental Association, Academy of General Dentistry, and the Periodontics of Greenville Study Club.


Dr. Joseph W. “Happy” Holliday, D.M.D.

About Dr. Holliday

Since opening Holliday Dental in 1983, Dr. “Happy” Holliday has remained committed to providing advanced and comprehensive dental care while maintaining focus on long-term patient and family relationships. As Dr. Happy explains, “Today, and for the last four decades, it’s been my pleasure and honor to provide a ‘dental home’ to greater Greenville – a place where patients’ can achieve proper oral health through appropriate and routine preventative care.”

He received his dental degree from the Medical University of South Carolina. Dr. Happy is an Invisalign® preferred provider and a member of the American Academy of Cosmetic Dentistry, American Dental Association, the Greenville County Dental Association, the American Academy of Dental Sleep Medicine, and the Greenville Implant Study Club.

Outside of the office, Dr. Happy is an active member of Buncombe Street United Methodist Church, where he has served in various positions. He volunteers at the Greenville Free Medical Clinic and participates in medical mission trips to Haiti and Ecuador.

Dr. Happy enjoys walking, gardening, traveling, tinkering with various hands-on projects, and spending quality time with family and friends. He loves living in the Hollingsworth neighborhood, where his office is located, and participating in community events and activities. He has been married to his wife, Janice for 38 years. They have three children and four grandchildren, all who happily reside in Greenville.

Highly Trained Professionals

Generations of Leadership

Invisalign Success Stories

Dental Medical Missions

Our Team


Office Manager/Dental Hygienist


Dental Assistant Team Lead


Dental Assistant/ Dental Hygienist


Dental Hygienist


Dental Hygienist


Dental Hygienist


Dental Assistant


Dental Assistant


 Business and Administrative Team Lead


Dental Hygienist


Dental Assistant

Join Our Team

The Holliday Dental team is comprised of self-motivated and detail-oriented dental professionals who possess strong communication skills to effectively interact with both patients and team members. Our professional staff members represent our Core Values and embody our Guiding Principles.

No Current Openings At This Time

Please check back in the near future.
Interested in joining the Holliday Dental family? Email your resume to info@hollidaydentalgreenville.com

core values



Value People

More Than Profit

Obsess Over


guiding principles

Servant's Heart

We make it our chief aim to serve others, not ourselves.

Customer Service

Every interaction with our patients should leave them feeling valued and cared for.


We add value to our team members by stretching them, teaching them, and entrusting them with responsibility.


Semper Gumby! We adapt to what is needed of us and we don’t complain about it.


We run at 80-90% capacity so we don’t burn out our people or cut corners.


We constantly extend undeserved grace to those around us.

Team Buy-in

We are 100% bought-in to the vision of the practice and the the team effort.

Professionals at Work - by Cathie

Covid 19 precautions are the first priority at Holliday Dental. This professional group is efficient, thorough and informative about my dental health. My cleaning included an exam of gum tissue, tongue and mouth, and discussion of everyday at home dental hygiene. I highly recommend them.

Great Care! - by Mark

I appreciate the very thorough care by the dental hygienist, Erin, and the dentist Dr. J.L. They consistently provide excellent care and are as pleasant and as professional as can be.

Outstanding! - by Vicki

As always, the level of care I received from Dr. Holliday and his staff was excellent. They go out of their way to be sure you're comfortable and to discuss any concerns you have. I have been a patient for over 30 years and have always been pleased with the care they give me.

Extremely meticulous & honest - by Victoria

I have had an ongoing problem with two teeth & Dr. Holliday not onl is very thorough in treating my problems & finding a solution but he is the most honest dentist I have ever known. I always feel very safe & well taken care of while in his office. The staff is impeccable & I HIGHLY recommend him as you will always be in good hands!

Fantastic Staff and Amazing Dental Service - by Zachariah

CI had a standard cleaning and x-rays taken recently; the procedure was informative and beneficial. The staff there is INCREDIBLE! I have met both Dr. Hollidays and they are both very professional and polite. The hygienist and administrative team are some of the friendliest and professional folks you will ever meet.

Exceptional Care - by Suzanne T.

As a patient of Dr. Holliday’s for many years, I always feel at ease going to his office. His entire staff is friendly, welcoming, and very professional. I have never had a bad experience going to the dentist. During this time of Covid, Dr. Holliday and his staff are making every effort to ensure the safety of their patients.



With 20+ years as a licensed Invisalign partner, Holliday Dental is your one-stop provider for all general and cosmetic dentistry needs. We offer our patients an extremely competitive, all-inclusive price for Invisalign treatment – $3,795.

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